CASE STUDY: BAHAMAS’ MINISTRY OF TOURISM
ENGAGEMENT: 54K+
Problem: The Bahamas is among the top 20 countries in the world that is dependent on tourism to sustain its economy. With the Coronavirus still plaguing the world, the Ministry of Tourism set out to remind its frequent visitors and locals of The Bahamas’ travel protocols and assure them that its borders would soon be fully accessible.
Solution: Launch a digital marketing plan that would remind those visitors of the Bahamian product, while soothing their travels worries with a series of video posts on Facebook.
Results: In the first week, the campaign garnered over 12, 500 video views to the targeted 22 – 55 age demographic. With a reach of nearly 70, 500, the post reaped 54K+ in engagement. With a cost per click (cpc) of $0.02, the first installment of the campaign was within budget.
120.6%+
Facebook Page Reach
There was an uptick in page visits and overall video viewership as a result of the campaign.
CASE STUDY: Fml gROUP OF COMPANIES
CONVERSION RATE: 85%
Problem: What was supposed to be a catchy slogan, Everbody Wins! webshops were disconnected from their customers and corporate identity. Its umbrella company, FML Group of Companies was tasked with updating its oldest and most iconic brand in its portfolio.
Solution: A three-month internal communications campaign was launched to re-introduce the webshop to its ambassadors—the employees. Later, a digital campaign to reconnect with loyal customers and partners was launched. Sticking with the name that the market is most associated with, Flowers, and the brand’s original color palette, we delivered a soft launch of the new Flowers.
Results: We steadily rose to a 85-90% conversion rate with only 45% of the staff participating in monthly surveys and feedback sessions. From the digital space, Facebook saw an organic uptick of 76% in six months, while Instagram saw 106%+ in one year.
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